On September 14, I am starting a four week creative experiment and countdown inspired by one of my favorite albums and one of the most important records in popular music history. I am getting ready for the upcoming Super Deluxe Edition of Rubber Soul, arriving October 2, and I wanted to do more than simply count the days. I want to use that time to create.

The Beatles recorded Rubber Soul in roughly a month during the fall of 1965. That still amazes me. In that brief stretch of time, they created an album that included “Drive My Car,” “Norwegian Wood,” “Nowhere Man,” “Michelle,” “Girl,” “If I Needed Someone,” and “In My Life.” During that same period, they also recorded “Day Tripper” and “We Can Work It Out.” In a matter of weeks, they created a classic that would help change the direction of popular music.

Rubber Soul marked a turning point for The Beatles. The writing became deeper. The sound became broader. The studio became part of the creative process in new ways. The band was stretching beyond what had worked before and exploring what might come next.

The impact traveled far beyond The Beatles. Brian Wilson heard Rubber Soul and was inspired to create Pet Sounds. The album also influenced bands such as The Kinks and The Rolling Stones. Decades later, its legacy remains strong. Rubber Soul entered the Grammy Hall of Fame in 2000, and “Michelle” won the Grammy for Song of the Year. It continues to appear on lists of the most important albums ever recorded.

What stays with me most is the process. Four people walked into a studio with ideas, songs, curiosity, tension, trust, and a willingness to try something different. They worked with George Martin and the Abbey Road team. They collaborated, experimented, changed direction, and kept moving.

That process is the inspiration behind Four Weeks to Rubber Soul. For the next four weeks, I am going to focus on four creative moves: Begin, Collaborate, Experiment, and Finish. Begin is about giving an idea permission to exist before it is fully formed. Collaborate is about recognizing that our work can become stronger when we allow other voices, perspectives, and gifts into the process. Experiment is about following curiosity, trying something unfamiliar, and accepting that not everything has to work the first time. Finish is about carrying the work across the line and releasing it rather than keeping it trapped in our heads, notebooks, or hard drives.

I want to see what happens when I commit to those four moves for four focused weeks. Starting September 14, I will share something every day inspired by Rubber Soul and the creative process behind it as I count down to October 2. Some days it will be a reel. Some days it will be a blog post. There will also be special riffs on Why The Beatles Matter. The goal is not simply to talk about an album I love. The goal is to use the album as a catalyst for making something.

The question I will carry through these four weeks is simple: What can we create when we trust the process, work with intention, and keep moving forward?

The first reel drops September 14. Follow along, create something of your own, tag me, and use #FourWeeksToRubberSoul so we can encourage one another through the process.

Let’s see what four focused weeks can create.