As we wrap up Week Three of Four Weeks to Rubber Soul, I am still carrying the positive energy from two wonderful moments: the release of the Rubber Soul Super Deluxe Edition and the opportunity to speak at FabFest in Charlotte. Both experiences arrived at just the right time as we close a week centered on one theme: Experiment.
Experimentation is how we discover what we could not have planned. The key word in that sentence is Discover, our word for Day 21. This week, we have explored curiosity. We have tried. We have played. We have taken risks. We have approached new frontiers. We have rested. Each word has invited us to move beyond what we already know and remain open to what might emerge.
That is the gift of experimentation. We may begin with an idea of where we are going, but discovery can reveal possibilities we never imagined. Sometimes the most meaningful result of an experiment is not what we create. It is what we discover along the way.
The Beatles did not enter EMI Studios in October 1965 with every innovation on Rubber Soul mapped out. They experimented with sounds, instruments, arrangements, tempos, harmonies, and approaches. Their curiosity opened doors, and their willingness to try new things helped them discover possibilities that expanded their music and helped redefine what a Beatles album could be.
That idea feels especially meaningful to me today because I started Four Weeks to Rubber Soul as an experiment. I wanted to spend four weeks reflecting on this remarkable album while exploring what its creation could teach us about creativity, collaboration, and our own work. Three weeks later, I am discovering where some of these ideas might lead me.
This experiment has produced more than 21 blog posts and reels and counting. More importantly, it has helped me see a new thread in my own work. I originally planned to speak about my book The Pepper Effect at FabFest. That work uses The Beatles and Sgt. Pepper’s Lonely Hearts Club Band as a lens for thinking about leadership, collaboration, creativity, and culture.
Something began to shift as I spent these weeks immersed in Rubber Soul. I started wondering whether the ideas I explored in The Pepper Effect could reach beyond Sgt. Pepper. I began looking at the larger creative journey of The Beatles and seeing a thread that stretches across albums, songs, relationships, risks, failures, breakthroughs, and reinventions.
A new idea began to emerge from that exploration. I started calling it The Beatles Effect, a broader look at what the creative journey of The Beatles can teach us about creativity, collaboration, growth, leadership, and possibility. Rubber Soul became an ideal entry point because it captures a band willing to move beyond what had worked before and discover what might come next.
Instead of simply revisiting The Pepper Effect at FabFest, I decided to experiment. I shared this emerging idea of The Beatles Effect and used Rubber Soul to help tell the story. The response was warm and encouraging, and I left FabFest inspired to keep exploring where this idea might lead.
None of that was part of my original plan when I started this series three weeks ago. The idea emerged because I stayed curious, tried something, played with ideas, accepted some risk, and stepped toward a new frontier. Discovery did not arrive because I knew exactly where I was going. It arrived because I was willing to experiment.
As Week Three comes to a close, consider your own experiments. Think about something you have tried recently without knowing exactly where it might lead. Consider the possibilities that may have appeared simply because you gave yourself permission to explore. What has your experiment helped you discover?
Discovery matters because it shows us possibilities we could not see when we began. Eventually, those possibilities ask something more from us. We have to decide what deserves our attention, commit to the work, and bring something across the finish line.
Tomorrow begins our fourth and final week of Four Weeks to Rubber Soul, and our theme is Finish. We have spent three weeks beginning, collaborating, experimenting, and discovering what might be possible. Now it is time to take what we have discovered and finish what we started.
Check out today’s reel:
